Photography
Do You Need Standard Photography?
Here is the truth.
It never matters how good your product or service is, if it looks bad then no one will be interested in purchasing it. So the very first step for any brand is to capture the audience's attention. Creative images do just that. Professional product photography conveys to your audience that you are taking care of your brand seriously and it results in building the trust of your audience quickly. Unconsciously, people will be able to make choices about whether they like a brand’s image in less than one second. This is the critical time it takes for the brain to choose your brand over another.
As you can see, visual elements can make the sale of your products. Any business that takes the time to develop professional product photography, will instantly be a step above any competitor who does not.
Standard product photography service focuses on capturing the essence of the product, labeling, and packaging. Our standard product photography can be beneficial to nearly any situation. Some popular use cases are on billboards, in-store print, and magazine ads.
Benefits of product photography
It is obvious it takes the brain longer to process text-based information than the time it takes to process visual images. When you consider everything that the brain processes every second it is understandable why our brains prioritize imagery over text. So in an instant, consumers will decide immediately if they would even want to engage with your work.
If you are in need of product photography, then consider hiring our product photography in Chaw Advertising.
Steps by step breakdown
1. Client meeting
The first step in our process is to learn the details of your business. It is the same for all new clients to complete a questionnaire so that we will gather more information about your business and products. In this stage, our specialists will begin to evaluate your brand, competitors, and goals for your product photography campaign. We always ask our clients to provide every detail so that we can be sure that the product shoot is done the best way possible.
2. Coordination
A big part of our product photography in Chaw Advertising is to coordinate and design the shoot. We will set up a coordination meeting so that we can clearly understand your vision based on the information we have gotten. During this step in the process, a set of specialists determine how we will receive products, which props we will need, models/actors, locations, timeline, and what kind of shots we need.
3. Photoshoot
As the coordination step is done, then it’s time to go live. One of our photographers will begin to set up the photo shoot. We make sure that proper lighting is up, all props are prepared, models know the key shots and equipment is fully functional. For any product photography, there is always a primary and assistant photographer at the shoot. This helps us to ensure that every detail is captured on the planned timeline.
4. Editing
As the photo shoot is done, we begin to do editing on the raw images. We make sure the editing abilities of our editors are dependable. We have the skills to put images on different backgrounds (green screen background), add logos, motion applications, and more.
5. Product delivery
After the editing images, we deliver all the images to your employee in charge through an online storage area such as We Transfer or Google Drive. You will have access to this online storage for 2 weeks. We recommend that you download them onto your storage for safekeeping. We do our best to maintain files from all of our photoshoots, however, we do not guarantee if we provide any images after a month starting from the delivery date.